Developing consumer products is a combination of art and science.
It requires a good understanding of the target market, the economic environment, and the consumer's needs.
When you are basing merchandise on an existing IP, or Brand then it gets more complicated still. The key is to develop products, services and promotions that build on the brand's equity, and don't
just exploit it for short term gain.
The team at Brands with Influence (BWI) has over 40 years of combined experience in creating and managing succesful Merchandise and Licensing programmes for some of the biggest brands in the
To find out more about how BWI can help you create innovative, impactful and influential consumer products and services contact us today