The Leadership Team

Martin Lowde

Founder and Managing Director

From his early career in television at ITV, where he shaped the UK sponsorship industry through to running digital entertainment for Simon Fuller’s 19 Entertainment, producers of the worlds most successful online TV brand AMERICAN IDOL, Martin has achieved unprecedented commercial success. During the past 20 years Martin has negotiated over £100m of sponsorship and branded content deals across Broadcast, Online and Live Events, and with major consumer brands including: COKE, CADBURYS, NESTLE, FORD, TOYOTA and HEINZ.


While at 19, Martin was responsible for the massively successful and innovative digital campaign behind the SPICE GIRLS re-launch, as well as driving global digital entertainment properties such as AMERICAN IDOL, DAVID BECKHAM, and POPWORLD. Martin’s view of entertainment and brand communication has always been through the line and focused on consumer engagement. He has run Consumer Products and Licensing for brands as diverse as CORONATION STREET, GLADIATORS THUNDERBIRDS, ARSENAL and LIVERPOOL, and now as the founder and Managing Director of the international business BWI he has been working with brands such as Aston Martin, 19, BBC Worldwide, Sony, Jaguar, United Agents and Argonon.


Martin is also a director of The Lowde Music Trust, and CEO of Lowde Fest, a rock festival held in Hampshire every summer.

Dom Wheeler

Commercial Director

Dom’s brand licensing and development experience, gained over 12 years, has been realised at Hasbro International, FremantleMedia Ltd and James Grant Media. Dom headed up the UK licensing business at Hasbro and worked on some of the most iconic toy and game brands including Action Man, Trivial Pursuit, Monopoly and Subutteo.


At FremantleMedia Dom held senior roles both in the UK and EMEA region having worked on the launch and subsequent roll out of the Idols franchise, The X Factor, and Britain’s Got Talent.


In addition he helped develop sustainable commercial partnerships on programme brands including The Apprentice, Grand Designs its roster of game shows and Children’s brands. At James Grant Media, Dom developed and implemented brand extension programmes for TV and radio presenters including Piers Morgan, Ant & Dec, Fearne Cotton and Holly Willoughby.

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